Global Rapid Diagnostics Market
September 29, 2025
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Key Market Insights
The global precision nutrition market size was valued at USD 7.1 billion in 2024. The market is projected to grow from USD 9.08 billion in 2025 to USD 14.78 billion by 2031, exhibiting a CAGR of 17.3% during the forecast period. North America dominated the global market with a share of 41.5% in 2024.
Precision nutrition refers to a personalized approach to diet and health management, based on an individual’s genetic makeup, metabolic profile, lifestyle, and microbiome data. It aims to optimize health outcomes and prevent chronic diseases through tailored nutritional strategies. This market includes services, supplements, digital platforms, and wearable technologies that support individual dietary planning. Precision nutrition is increasingly applied across clinical nutrition, sports performance, weight management, and preventive healthcare. The growing awareness of lifestyle-related disorders, advancements in omics technologies, and increased consumer demand for personalized wellness solutions are expected to significantly drive the growth of the Global Precision Nutrition Market.
Precision Nutrition Market Trends
Rising Integration of Multi-Omics and AI Technologies is an Ongoing Market Trend
In recent years, the precision nutrition market has witnessed a significant shift toward the integration of multi-omics technologies (genomics, metabolomics, proteomics, and microbiomics) combined with artificial intelligence (AI) and big data analytics. These tools enable the development of hyper-personalized nutrition plans tailored to individual biological profiles, lifestyle habits, and health goals.
AI-powered platforms are transforming the delivery of nutrition services by analyzing complex datasets and providing real-time dietary recommendations. Companies are increasingly using predictive modeling to assess health risks and optimize nutrient intake on a per-user basis. This technology-driven approach is helping improve health outcomes and making personalized nutrition more accessible and scalable.
The trend is especially prominent in chronic disease prevention and management, sports nutrition, and gut health optimization. For instance, in 2024, Viome Life Sciences launched an advanced AI platform capable of delivering microbiome-based dietary recommendations based on saliva, stool, and blood samples. Similarly, DayTwo has expanded its microbiome profiling service to predict individual glycemic responses and offer customized meal plans, gaining traction in diabetes management programs.
Moreover, increasing consumer awareness about the long-term benefits of tailored nutrition, along with growing investment in digital health startups, is accelerating market growth. As demand for preventive and personalized healthcare continues to rise, the integration of digital diagnostics and AI-driven insights will remain a defining trend in the global precision nutrition market.
Precision Nutrition Market Growth Factors
Growing Demand for Personalized Health and Preventive Nutrition Will Drive Market Growth
The global precision nutrition market is experiencing rapid growth, fueled by rising consumer awareness about personalized health, advancements in biotechnology, and the growing burden of chronic lifestyle-related diseases. As individuals seek more customized approaches to wellness, nutrition plans tailored to genetic, metabolic, and microbiome profiles are gaining widespread acceptance.
Healthcare providers and wellness companies are increasingly adopting precision nutrition solutions to deliver targeted dietary recommendations that improve health outcomes, support disease prevention, and enhance overall quality of life. This shift is further supported by the growing accessibility of at-home diagnostic kits, wearable health trackers, and AI-powered digital platforms that provide real-time, data-driven nutrition insights.
The demand is especially high among consumers managing conditions like obesity, diabetes, cardiovascular disease, and gastrointestinal disorders. Additionally, performance-oriented demographics, such as athletes and fitness enthusiasts, are embracing personalized supplements and meal planning tools to optimize energy levels, recovery, and endurance.
For instance, in February 2024, Nutrigenomix Inc. launched a next-generation genetic testing panel designed to offer deeper insights into individual nutrient metabolism, dietary sensitivities, and fitness-related traits. The solution, integrated with a mobile app, allows users to receive dynamic nutrition plans that evolve with changes in health status and lifestyle patterns.
Precision Nutrition Market Restraining Factors:
High Costs, Regulatory Challenges, and Data Privacy Concerns May Limit Market Growth
While the precision nutrition market shows promising potential, several factors may hinder its growth. The high cost of personalized diagnostic tests, such as genetic sequencing, metabolomic analysis, and microbiome profiling, remains a major barrier to widespread adoption—especially in emerging economies where affordability and access to healthcare technologies are limited.
In addition, the market is subject to complex and evolving regulatory frameworks, particularly around personalized supplements, health claims, and digital health platforms. Companies must navigate strict compliance standards to ensure the safety, efficacy, and scientific validity of their offerings, which can delay product launches and increase operational costs.
Data privacy and security concerns also pose significant challenges, as precision nutrition services rely heavily on sensitive personal health information. With growing scrutiny over data collection, storage, and usage—especially under regulations like GDPR and HIPAA—companies must invest heavily in cybersecurity and compliance infrastructure to maintain consumer trust.
Segmental Analysis:
By Type:
Active Measurement to Dominate the Market Due to Real-Time, Data-Driven Personalization
Based on type, the Global Precision Nutrition Market is segmented into Active Measurement and Standard Measurement. The Active Measurement segment is projected to hold the largest market share, driven by the rising use of real-time tracking tools such as wearable devices, biosensors, and mobile health applications. These technologies enable continuous monitoring of physiological parameters like glucose levels, heart rate, physical activity, and sleep patterns, allowing for highly personalized and dynamic nutrition plans. Their growing popularity among fitness enthusiasts, chronic disease patients, and wellness-focused consumers is fueling market dominance.
The Standard Measurement segment, which includes methods such as dietary surveys, food journals, and lifestyle assessments, continues to see steady demand due to its affordability and accessibility. It remains widely used in clinical nutrition programs and by general healthcare providers, especially in regions with limited access to advanced digital tools. Though less precise than active monitoring, these methods provide valuable baseline insights and are often used in combination with emerging technologies to enhance personalization.
By Component:
Nutrition Plans Segment to Lead the Market Driven by Personalized Dietary Optimization
Based on component, the Global Precision Nutrition Market is segmented into Nutrition Plans, Personalized Supplements, Digital Platforms & Apps, Diagnostic Tools, and Consultation & Services.
The Nutrition Plans segment is expected to dominate the market due to the increasing demand for customized dietary strategies tailored to individual genetic, metabolic, and lifestyle profiles. These plans are central to the precision nutrition model, offering targeted recommendations that help manage chronic conditions, improve wellness, and support fitness goals. The growing trend of preventive healthcare and personalized wellness is propelling the adoption of these services among consumers and healthcare providers alike.
The Personalized Supplements segment is witnessing rapid growth, fueled by advancements in nutrigenomics and consumer preference for supplements that match specific deficiencies or health goals. These include formulations based on DNA, microbiome, or blood analysis.
By Age Group:
Adults Segment to Hold the Largest Market Share Due to Rising Focus on Preventive and Personalized Wellness
Based on age group, the Global Precision Nutrition Market is segmented into Children, Adults, and Geriatric.
The Adults segment is expected to dominate the market owing to the rising prevalence of lifestyle-related health issues such as obesity, diabetes, cardiovascular diseases, and digestive disorders. This age group is the most proactive in adopting personalized nutrition plans, supplements, and digital health solutions to maintain wellness, boost energy levels, and manage chronic conditions. Additionally, working professionals and fitness-focused individuals are driving strong demand for tailored dietary and supplement programs.
The Geriatric segment is growing steadily, fueled by the increasing aging population worldwide and their specific nutritional needs related to bone health, immunity, cognitive function, and disease management.
By Application:
Clinical Nutrition Segment to Dominate Due to Growing Demand for Personalized Disease Management
Based on application, the Global Precision Nutrition Market is segmented into Sports Nutrition, Clinical Nutrition, Weight Management, and Dietary Supplements.
The Clinical Nutrition segment is projected to hold the largest market share, driven by the growing need for personalized interventions in managing chronic diseases such as diabetes, cardiovascular disorders, gastrointestinal issues, and autoimmune conditions. Healthcare providers are increasingly incorporating genetic and metabolic data into dietary plans to improve treatment outcomes, enhance patient compliance, and reduce long-term healthcare costs.
The Weight Management segment is witnessing significant growth as consumers seek more tailored and sustainable solutions for obesity and metabolic health. Personalized nutrition approaches that account for genetic predisposition, gut microbiome composition, and lifestyle factors are proving more effective than generalized diets, fueling demand in this category.
By End-user:
Hospitals & Clinics Segment to Lead the Market Owing to Integration of Precision Nutrition in Clinical Practice
Based on end-user, the Global Precision Nutrition Market is segmented into Hospitals & Clinics, Fitness & Wellness Centres, Dietary Supplement Companies, and Research Organizations.
The Hospitals & Clinics segment is expected to dominate the market, as personalized nutrition is increasingly being adopted in clinical settings for disease prevention, treatment, and patient recovery. Healthcare professionals are leveraging genetic, metabolic, and microbiome insights to design individualized dietary plans that improve therapeutic outcomes and patient engagement.
Fitness & Wellness Centres represent a rapidly growing segment, driven by rising consumer interest in proactive health, performance optimization, and personalized lifestyle solutions. These centers often use wearable tech and biometric data to provide real-time, tailored nutrition advice alongside physical training programs.
The Dietary Supplement Companies segment is expanding as manufacturers focus on developing personalized formulations based on consumer-specific data.
Regional Insights
The Global Precision Nutrition Market is analyzed across North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
North America currently holds the largest share in the global precision nutrition market. This dominance is primarily driven by the region’s advanced healthcare infrastructure, high consumer awareness of personalized health, and strong presence of leading market players such as Habit, Viome, and Nutrigenomix. The United States leads the market due to the widespread adoption of genetic testing, digital health platforms, and personalized supplement programs. The growing prevalence of chronic diseases, coupled with the popularity of preventive and integrative healthcare approaches, continues to fuel regional demand. Additionally, favorable reimbursement scenarios and increasing investments in digital health technologies further strengthen North America’s position in the market.
Europe holds the second-largest share, supported by the region’s strong research ecosystem, progressive health policies, and increasing focus on nutrition-based chronic disease management. Countries like Germany, the U.K., France, and the Netherlands are at the forefront of integrating personalized nutrition into public health initiatives and private wellness programs. The European market is also seeing growth from the rising trend of healthy aging, particularly in countries with aging populations, leading to higher adoption of DNA-based nutrition planning and microbiome-focused interventions. Regulatory clarity on digital health and nutraceuticals is encouraging market expansion.
Asia-Pacific is expected to witness the fastest growth during the forecast period, fueled by rising disposable incomes, increased urbanization, and growing interest in personalized wellness solutions. Countries such as China, Japan, South Korea, and India are experiencing a surge in awareness about genetic testing, customized supplements, and digital diet platforms. Japan and South Korea lead in technology integration, while India and China are emerging as high-potential markets due to expanding middle-class populations and a growing focus on preventative healthcare. Investments in health-tech startups and partnerships with global nutrigenomics companies are accelerating market growth in this region.
South America is experiencing gradual growth, with Brazil and Argentina being the key contributors. The increasing burden of chronic diseases, combined with rising interest in wellness and functional foods, is fostering demand for personalized dietary interventions. However, the market is still developing, with challenges including limited access to advanced diagnostics and lower consumer awareness compared to developed regions.
Key Companies in Precision Nutrition Market
Companies Focus on Technological Innovation, Strategic Partnerships, and Service Expansion to Strengthen Market Position
Leading companies in the precision nutrition market include Viome Life Sciences, Inc., DayTwo Inc., Persona Nutrition, Baze Labs, and Nutrigenomix Inc. These players are actively focusing on R&D investments, AI-powered platforms, and strategic collaborations to deliver data-driven, personalized nutrition solutions across consumer and clinical segments.
For instance, Viome Life Sciences, Inc. continues to lead in microbiome and gene expression testing, offering tailored dietary and supplement recommendations via AI-integrated digital platforms. Similarly, other companies are leveraging genomics, machine learning, and user-centric mobile apps to expand their customer base and enhance personalization capabilities.
Major Companies in the Precision Nutrition Market include:
Key Industry Developments
Segmentation: